Film Marketing Workshop 2011

A four-day intensive programme exploring film marketing throughout the process of development, production, festival screening, exhibition and distribution.

November 30 - December 4, 2011 in Luxembourg

Intensive Film Marketing Training for European Film Professionals

• One to one consultancy
• Case studies
• Leading professional experts

Successful film marketing

Every film, big or small, cultural or mainstream, is trying to attract investors, public support, a director and cast, distributors, cinema exhibitors and eventually the cinema-going public. No matter how good a film is, without a well conceived and cost-effective marketing plan, it has little chance of success in the very crowded and competitive marketplace. The producer’s role is to orchestrate the film’s progress from developing the script, hiring the talent and securing finance to its sales and international distribution, but also to correctly position the film in the market. It is essential for producers to be able to develop a cost-effective marketing plan for each project.

A practical approach

The Film Marketing Workshop emphasizes a ‘hands-on’ and practical approach using current films and modern marketing techniques in a relaxed and inclusive atmosphere.

Much of the programme takes the form of a round table during which a variety of high level professionals make presentations and lead discussion. All participants are encouraged to take a full part throughout the workshop including working on marketing plans for an unreleased feature. During the one-to-one sessions participants present their projects and receive expert feedback and advice.

This 4-day intensive workshop is an in depth training for film professionals (e.g. producers, distributors, sales agents, marketing staff) covering all the necessary stages of film marketing.

It is designed to assist participants on how to position their films with a primary focus on the most cost-effective ways to market their projects and includes the following areas:

• pitching a project
• maximising the online environment
• marketing to financiers
• approaching buyers
• completing presales and sales
• attracting talent and securing finance
• mastering legal issues
• budgeting marketing items
• planning cost-effectively
• using press and public relations
• briefing still photographers to convey adequate images of the film
• creating visual design (sales sheets, brochures, posters)
• working with trailers and showreels editors
• matching distributors’ needs
• targeting international markets & festivals

All these aspects are analysed through current industry examples enabling participants to apply them to their own projects.

Page last updated 12 January 2015