EAVE Network
Marketing Buddies Programme
“Marketing is all about having different audience perspectives, working as a team with the marketing buddies, allows us to give collective and rich feedback to the projects in development, and learn more by doing it."
Sarah Calderon, Marketing Workshop Head of Studies, The Film Agency (ES)
EAVE fosters producers to think about their audiences at early stages. Working hand-by-hand with The Film Agency’s director / EAVE Marketing Expert Sarah Calderón, we are constantly thinking of new ways of hitting the next steps in producers’ film marketing.
One of the concrete audience-driven initiatives of EAVE is creating a school of Production-stage Marketing Experts, opening a whole new “trade” of skills that the film industry market is currently demanding and that should grow in the next few years exponentially. EAVE offers the possibility to a few participants of the EAVE Producers Workshop to be part of a special ‘EAVE Marketing Buddies Programme’:
These selected participants are invited to develop their marketing and promotion skills with a parallel and expanded 4-workshops learning journey starting in March at the EAVE Producers Workshop and finishing in November at the EAVE Marketing Workshop, allowing them to have a year-long experience and become more specialised in PMD (Producer of Marketing and Distribution).
The marketing buddies accompany their fellow participants through all the marketing exercises of the year and help them craft their marketing and promotion strategies from scratch. They are in constant collaboration and contact with their Marketing Tutor in order to polish and nourish those strategies. By doing so, they learn methods and harness on concrete tools to develop their new expertise.
Since the programme is running since 2013, there have been 31 marketing buddies. Some previous EAVE graduates have been Didar Domehri from Maneki Films, Aranka Matits from Featurette, Jan Naszewski from New Europe Film Sales, Marie Dubas from Deuxième Ligne, Marika Kozlovska - market consultant, Constanza Arena from CinemaChile, Lize Lefaible from Potemkino... to name just a few. Many of them are often involved in training themselves and also using these tools in their daily work and career development. You can check the entire list of marketing buddies below.
The programme is open for the participants of EAVE Producers Workshop focusing on their career development. EAVE will grant a full scholarship to participate in the EAVE Marketing Workshop taking place in Luxembourg during November.
“Being a Marketing Buddy during the EAVE workshop has been a very rewarding experience. It gave me the opportunity to think about the marketing and promotional opportunities for the specific projects of my fellow participants. This creates a strong context to move those projects forward in a qualitative and solid way and to expand your knowledge on Marketing and Distribution with a very hands-on mentality."
Lize Lefaible, Potemkino (BE)
Christina Pelekani
MARKETING & DISTRIBUTION CONSULTANT , ENDORPHIN FILM SALES | FEELGOOD ENTERTAINMENT, Greece
Julius Ponten
Producer , New Amsterdam Cultural Creative Agency, The Netherlands
TTB project: Ratu Adil
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