EAVE MARKETING WORKSHOP 2026
A comprehensive 4-day workshop offering a 360° perspective on both traditional and innovative marketing techniques, with a curated balance between industry-driven and audience-centered strategies.
In Luxembourg, November 15 - 20, 2026
Applications are now open for EAVE’s leading film marketing and promotion workshop! Curious minds, films and series at any stage are welcome, whether your project is just starting out in development, pre-production or already in post-production. Each marketing tool will be adapted to your stage with a personalized approach during the practical working sessions.
Apply now until June 01!
Designed for today’s rapidly evolving industry, the programme combines traditional marketing strategies with cutting-edge technology, equipping participants with practical tools to enhance their film and series marketing campaigns.
From strategizing, engaging with the press to leveraging the latest technologies, including AI, it provides a comprehensive guide to identifying and reaching audiences on a global scale, using data and creativity. Through a hands-on, collaborative approach, participants work together on the selected projects to develop concrete marketing strategies. Guided by top-tier experts, they gain practical knowledge and forward-looking insights, from audience targeting and positioning to international sales and distribution, ready to apply across every stage of a film’s release.
HOW DOES IT WORK?
The cohort consists of 48 participants from around the world, of which 8 are bringing a project. These projects serve as case studies throughout the workshop, which consists of plenaries and group works unfolding over an intensive 4-core-days programme.
In the afternoon interactive group work sessions, the participants apply the insights gained in the morning from our top-tier marketing tutors to develop concrete marketing strategies for the selected projects, collaborating on them for nearly half of the time. This horizontal learning approach enhances the experience by allowing each participant to contribute with their unique know-how while fostering natural networking and community building within the group. These concrete marketing strategies will also serve as practical tools that participants can directly implement in their own professional contexts.
Read more: Interview with EAVE Marketing Workshop Heads of Studies Alya Belgaroui-Degalet and Sarah Calderón
WHAT’S IN THE PROGRAMME?
Led by co-Heads of Studies Alya Belgaroui-Degalet (Pathé, France) & Sarah Calderon (The Film Agency, Spain), and supported by a team of high-level experts, participants will explore a wide range of topics, including:
- International Marketing for Sales
- Marketing strategy, audience design and AI opportunities in Marketing
- International PR & Press
- Online and alternative Marketing Strategies
- Marketing Distribution, Posters creation and Trailers
- Social Media Marketing
- Audience Analysis, Data and Marketing for VOD platforms
WHO SHOULD APPLY?
The workshop is targeted at film producers and other industry professionals (sales agents, distributors, film festival representatives, trainers, consultants as well as institutions and funders) interested in deepening their marketing knowledge. We encourage applications from both seasoned professionals and emerging talents with around 3 years of experience.
“Coming here has been an opportunity to meet new partners, learn fresh perspectives, and strengthen the way we connect films with the audiences they deserve.”
Letícia Friedrich, Vitrine Filmes, Brazil
“An inspiring programme that offered fresh perspectives on marketing and AI, with great people and practical insights I can take straight into my work!”
Sena Cilingiroglu, Charades, France
HOW TO APPLY?
Participants can either apply with or without a project. Click here to see the application requirements.
Notable projects developed at the EAVE MARKETING WORKSHOP include FLOW by Gints Zibalodis, produced by EAVE MW graduate Matiss Kaza (Trickster Pictures, Latvia), which won the Oscar and the Golden Globe for Best Animated Feature in 2025 along with more than 60 other awards. THE BIRTHDAY PARTY by Miguel Ángel Jiménez, developed by EAVE MW gradute Effychia Terzi (Heretic, Greece), with main actor Willem Dafoe, participated at Locarno Film Festival in 2025. The series WOOL, produced by Milena Dzabasovic (Film Road Production, Serbia) went on winning the Council of Europe Series Co-Production Development Award at Tallinn Industry & Baltic Event 2025.
The selection will be announced between late July and August.
CLICK HERE TO START YOUR APPLICATION!
PARTNERSHIPS
Thanks to EAVE’s ongoing steady partnerships, we will welcome selected participants from, M:brane, Thessaloniki Crossroads, LA INCUBADORA, Great Lakes Creative Producers Lab.
Members of Europa International, Europa Distribution, ERICH POMMER INSTITUTE, and EAVE graduates will benefit from special discounts.
EAVE MARKETING BUDDIES PROGRAMME
The EAVE Marketing Workshop participants are joined every year by selected graduates of the renowned EAVE Producers Workshop, who have trained over one year as specialized marketing professionals.
The EAVE MARKETING WORKSHOP is organised once a year in Luxembourg with support of the Creative Europe - MEDIA sub-programme of the European Union and Film Fund Luxembourg.
Check out www.eave.org or contact marketing@eave.org for more information.
Page last updated 16 April 2026
