EAVE MARKETING WORKSHOP 2023
Master the Art of 360º Film Marketing: A Five-Day Immersive Workshop Revealing Classic Tools and Cutting-Edge Trends in Digital PR, Social Media Management, Digital Marketing, and Audience Building.
In Luxembourg, November 7 - 12, 2023
A five-days immersive Audience-focused workshop exploring 360º film marketing by gaining insight about the classic tools and the latest trends in Digital PR, social media management, digital marketing, AI, VOD and Audience building.
LUXEMBOURG, NOVEMBER 7 - 12, 2023
Based on the EAVE methodology, Design Thinking techniques and visual, tangible and playful exercises, this tailor-made hands-on workshop gives a 360° overview of traditional and innovative marketing techniques and Audience-centred strategies. Co-Heads of Studies Alya Belgaroui-Degalet and Sarah Calderón have designed a unique programme where participants are collectively working on the group’s projects more than half of the time. The result is a hands-on approach with concrete tools and the latest technologies such as AI that anyone can apply immediately within their own teams in today’s and tomorrow’s industry. This casual way of learning facilitates network and community building across countries from all over the world.
I take many things away from the workshop, but what I appreciate most is the generosity with which everyone, both mentors and peers, have shared their experiences, both successes and failures, with everyone. I think it is essential to be able to have a safe environment in which to share these experiences because you learn a lot from them, without fear of any repercussions.
Nuria Landete, Elamedia Estudios, Spain
AN IMPORTANT PLACE FOR DIGITAL MARKETING
Digital strategies are becoming more important than ever in the audiovisual market. The programme of this on site workshop will feature digitally focused sessions, online and hybrid case studies and social media examples related to the new digital age.
The 30 carefully selected participants will have a full overview of the actual marketing trades in terms of targeting and positioning from international sales strategies to national release and creating awareness throughout the release process, including festivals. Participants and experts alike will bring their own perspectives and encourage knowledge sharing throughout the workshop.
The workshop helped me to put my daily job into perspective and gave me food for thoughts, good practices for future improvements, developments and experiments. It was also great to connect with people with very different backgrounds in the industry.
Mathilde Martin, Charades, France
WHO SHOULD APPLY?
The workshop is targeted at producers as well as professionals working in sales, distribution and marketing departments. We also welcome applications from related areas of the industry (e.g. regional and national funding institutions, film festivals and markets etc.) and from relevant trainers and consultants who want to innovate in their marketing techniques.
EAVE is committed to equal opportunities for all and strongly encourages applications from qualified European and international candidates from diverse backgrounds and across all abilities. A specific scholarship for European residents and citizens who identify as Black, Indigenous, or People of Colour will be available. Application for those should be mentioned in the scholarship motivation letter.
TIMELINE & APPLICATION
Applications are now open until July 2!
Participants can apply without a project, or with a project in advanced development, pre-production and post-production to work with cutting-edge marketing specialists, such as Alya Belgaroui-Degalet (GOODFELLAS ex-Wild Bunch – international sales marketing) and Sarah Calderón (The Film Agency – EAVE marketing consultant) and contributors like Michael Arnon (Wolf Consultants), Boris Pugnet (The Jokers Films), Elena Neira (La Otra Pantalla), Guillaume Boscher (ex–Facebook & Instagram) and Manori Ravindran (Variety).
The final selection will be announced in mid-August / beginning of September. The workshop will take place in Luxembourg from November 7 – 12, 2023, in partnership with Film Fund Luxembourg.
PARTNERSHIPS
EAVE is proud to announce ongoing steady partnerships. We will select participants from, M:brane, Thessaloniki Crossroads, LA INCUBADORA. Members of CICAE, Europa International, Europa Distribution, ERICH POMMER INSTITUTE and EuroVOD as well as EAVE graduates will benefit of special discounts.
EAVE MARKETING BUDDIES PROGRAMME
The EAVE Marketing Workshop participants are joined every year by selected graduates of the renowned EAVE Producers Workshop, who have trained over one year as specialized marketing professionals.
For further information, please contact your EAVE team: ana@eave.org
Page last updated 10 May 2024
