EAVE Marketing Workshop 2018
A four-day intensive programme exploring film marketing by gaining insight about the latest trends and marketing tools such as Digital PR, social media management, digital marketing, event-cinema and Audience building.
November 14-18, 2018 in Luxembourg
Extended deadline for applications: September 21
The EAVE Marketing Workshop is a unique opportunity for industry professionals from all over the world looking for an insight on how to engage with the right audience at different stages of their films.
This short intensive workshop – 4 immersive days of 360º marketing training - is a great complement to the renowned and flagship program EAVE Producers Workshop, which celebrates its 30th birthday this year.
Alya Belgaroui-Degalet, EAVE Marketing Workshop Co-Head of Studies has said: “The numerous creative steps in the cinema industry are fascinating and could be a real asset if you know what exists, how to use the tools and when. The workshop method is completely hands-on, working with the participants’ real projects to find a good balance between classic and innovative to maximize the communication and launch of your film.”
The 30 selected participants will have a full overview of the actual business in term of targeting and positioning from international sales strategies to national release but also generating awareness to launch your film during the festival world premiere.
They will gain insight about the latest trends and marketing tools such as Digital PR, social media management, digital marketing, event-cinema and Audience building in order to help them reach their target audience(s) locally and internationally and maximize their scope, even from the development stage of their film project.
Sarah Calderón, EAVE Marketing Workshop Co-Head of Studies adds: “This is a great forum in which industry professionals can improve their marketing knowledge and put audiences at the forefront of their thinking. During these intensive 4 days we´ll discuss how to face the many challenges of our industry in terms of marketing and distribution today.”
The EAVE Marketing Workshop is also a great opportunity for networking and sharing experiences, without the stress of festivals and industry markets. This networking aspect is reinforced thanks to the collaboration with the Creative Europe MEDIA Desk Luxembourg, who will facilitate a special networking event to build connections with local film professionals.
In addition, this year EAVE has established new partnerships allowing all types of industry professionals to be welcomed. EAVE will select projects from Warsaw Kids Forum, Financing Forum for Kids Content Malmö, Thessaloniki Crossroads, CEE Animation Workshop and EACAM’s The Screen - LA INCUBADORA. Europa International, Europa Distribution and EAVE graduates will benefit from special discounts.
Leading professionals sharing their experiences
One of the best assets of this Marketing Workshop is the professional proficiency of their team. As Kristina Trapp, EAVE Chief Executive states: “The EAVE Marketing Workshop is run by the two leading women in European film marketing and features the latest case studies and tools presented by the finest marketing professionals and the most recent trends in audience development. An innovative 360° training for professionals.”
This is the second edition with a renewed expert team that includes Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES) as Heads of Studies. Other professionals contributing to the course are Michael Arnon (Wolf Consultants, DE), Boris Pugnet (Turn Right, FR), Sally Hodgson (PIPOCA, UK), Melissa Cogavin (Event Cinema Association, UK), Ben Johnoson (GRUVI, DK) and Keir Waller (Strike Media, UK) who will participate as a guest expert.
Deadline for Submissions: 14th of September 2018
Extended deadline for Submissions: 21st of September 2018
This year the workshop will take place in Luxembourg at the Novotel Luxembourg Centre from November 14-18, 2018, in partnership with Film Fund Luxembourg.
Page last updated 8 November 2018