Spotlight on Film Marketing: The EAVE Marketing Workshop in Luxemboug
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34 producers and industry professionals from 23 different countries and 14 selected projects in different stages of development have participated at the EAVE Marketing Workshop in Luxembourg during November 16-20.
Head of Studies Pim Hermeling (September Film Distribution), trailer editor Fraser Bensted (Picture Production Company), festivals and publicity consultant Gudrun Burie (The PR Factory), marketing consultant Sarah Calderon (The Film Agency), sales expert Didar Domehri (Maneki Films - Fullhouse), VoD expert Muriel Joly (Under The Milky Way), social media consultant Dan Light (Glass Eye) and producer Frans van Gestel (Topkapi Films) worked with the participants on their projects in group work and shared their expertise in interactive plenary sessions and private tutorials.The topics covered included digital marketing and VoD, mini case studies that explore the marketing strategies from the point of view of the producer, the distributor, the international sales agent, and shed a light on how to work with festivals and publicity, and working with trailers and showreels.
Page published 29 November 2016. Updated 30 November 2016.
