EAVE Marketing Workshop kicks off next Tuesday, October 5!

press release

The 2021 edition of EAVE Marketing Workshop takes place from October 5-10 at Hotel Légère in Luxembourg. The event will be held on site, gathering 29 film professionals from 17 countries to discuss marketing strategies in the film industry.

Co-Heads of Studies Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderón (The Film Agency, ES) have designed a unique programme where participants are collectively working on the group’s projects more than half of the time. Inspired by the EAVE sharing pedagogy, Design Thinking techniques and visual, tangible and ludic exercises, the sessions are equally creative, innovative and strategic. The result is a hands-on approach with concrete tools that anyone can apply immediately within their own team in today’s and tomorrow’s industry. This casual way of learning facilitates network and community building across countries from all over the world.

“The workshop helped me to put my daily job into perspective and gave me food for thoughts, good practices for future improvements, developments and experiments. It was also great to connect with people with very different backgrounds in the industry."

Mathilde Martin, Charades, France

Now, more than ever, digital strategies are gaining importance in the audiovisual market. Although digital, innovation and new windows have always been crucial at this workshop, in 2021 we are taking it a step further: we will involve more digital-oriented sessions, more online and hybrid case studies and a handful of forward-thinking social media examples that are linked to the new digital era.

Participants will be working alongside cutting-edge marketing specialists, such as Alya Belgaroui-Degalet (Wild Bunch, FR – international sales marketing) and Sarah Calderon (The Film Agency, ES – marketing consultant) as Heads of Studies and six contributors and contributors like Michael Arnon (Wolf Consultants – PR, DE), Wendy Mitchell (Screen International, UK) and Boris Pugnet (Tiramisu, FR).

Other contributors include:

Guillaume Boscher (Facebook France, Entertainment & Media), whose plenary will focus on social media marketing tools on facebook and Instagram.

Elena Neira (La Otra Pantalla - Professor, lecturer and researcher), and Matt Ross (Digital i - SoDA Product Manager), who will explore the intricacies of VOD and algorithm-driven marketing and streaming wars.

The 30 carefully selected participants will have a full overview of the actual marketing trades in terms of targeting and positioning from international sales strategies to national release and also generating awareness all across the release process including festivals.

The selected participants are:

  • Kristoffer Barslund, Magic Hour Films, Denmark
  • Sophia Baumgärtner Perez, Films Boutique, France
  • Giulia Casavecchia, True Colours, Italy
  • Alexandra Cruz, Copenhagen Bombay, Denmark
  • Ermioni Efstratiadou, Asterisk*, Greece
  • Mauricio Escobar, La Danta Films, Guatemala, Project: Fidelidad, directed by César Díaz
  • Ana Victoria Falcon, Scripterion, Estonia
  • Oana Furdea, Transilvania Film, Romania
  • Tommaso Galvan, Italy
  • Kamilla Gosciniak, Adastra Films, France, Project: Blood Burn, directed by Akaki Popkhadze
  • Marina Gumzi, Nosorogi, Slovenia, Project: The Jungle Film, directed by Gregor Božič
  • Magdelena Ilieva, Little Wing, Bulgaria, Project : Eternity Package, directed by Magdelena Ilieva
  • Fleur Knopperts, Volya Films, The Netherlands, Project: Totem, directed by Sander Burger
  • Nuria Landete, Elamedia Estudios, Spain, Project: In the Flesh, directed by Ainhoa Menéndez
  • Maria Lanfranchi, Intramovies, Italy
  • Ioana Lazareanu, Tangaj Production, Romania
  • Clementina Luba Lobondo, Locarno Film Festival, Switzerland
  • Caroline Nataf, UNITE, France
  • Maria Olkhovskaia, Central Partnership, Russia
  • Charlotte Pedersen, LevelK, Denmark
  • Raquel Pedreira, Almania, Spain
  • Klara Pollak, FreibeuterFilm, Austria, Project: How to Be Normal, directed by Florian Pochlatko
  • Katarina Prpić, Antitalent, Croatia
  • Loredana Rehekampff, Samsara Filmproduktion GmbH, Austria
  • Annaëve Saïag, Tënk, France
  • Silvana Santamaria, Soilfilms Media GmbH, Germany
  • Britta Strampe, BandenFilm, Germany
  • Patricia Van Wetten, The Netherland Film Fund, Netherlands
  • Ola Ziólkowska, M2 Films, Poland

EAVE Marketing Workshop is supported by the Creative Europe - MEDIA sub-programme of the European Union and the Luxembourg Film Fund.

EAVE thanks our partners for this edition: Thessaloniki Crossroads, LA INCUBADORA, CICAE, Europa International, Europa Distribution and EuroVOD.

Page published 30 September 2021.

Donate to the EAVE Alan Fountain International Scholarship Fund

A scholarship has been set up to honour the memory of Alan Fountain, former Head of Studies and President of EAVE, who passed away on March 3. Its goal is to enable one producer from outside the EU to participate in all three sessions of the EAVE Producers Workshop each year.

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