EAVE IMPACT SESSION available to watch now: ALGORITHM AND DATA AS MARKETING TOOLS

press release

EAVE Marketing Workshop experts Ali Vahdati and Elena Neira dive into the unknown and fascinating world of VOD data.

Moderated by Wendy Mitchell in this EAVE IMPACT session, they walk us through the corridors of Netflix and Amazon Prime and allow us to perceive how they think and shape content.

Seen as an opportunity for producers and the European film industry, the understanding of data can be a game-changer.

Elena depicts the world of Netflix taggers and the influence of A/B testing for Netflix images. Knowing the elements she presents, can completely change the importance we (finally!) should give to images in our industry.

Ali, on his end, has developed the platform SODA which measures the consumption of SVOD in 1000 households per EU territory. With his Dashboard, he can know which films and series are being watched by each household and extract the demographic data behind them.

Don’t miss this crucial session to think about the immediate digital future!

The session is available to watch for 15 days, until December 4, 2020.

Page published 19 November 2020. Updated 2 December 2020.