EAVE Marketing Workshop 2014
A four-day intensive programme exploring film marketing throughout the process of development, production, festival screening, exhibition and distribution.
November 19-23, 2014 in Luxembourg
CALL FOR APPLICATIONS for EAVE Marketing Workshop - extended deadline October 8
Don't miss the deadline for EAVE's well known Marketing Workshop for audiovisual professionals - an intensive and comprehensive exploration of the marketing process from script to screen. Join experts and colleagues to work on the latest market trends and innovative methods of marketing and audience engagement. Discuss your project with top level marketing specialists.
NEW IMPROVED HANDS-ON FORMAT!!
Participants can now also apply with a project (documentary / fiction feature / transmedia) in any stage of development – from early development to postproduction.
In group work sessions led by the experts, the participants (with and without projects) will work together on these projects, analyzing the sales and marketing potential and developing unique and innovative strategies for marketing, sales and audience engagement for their films.
During the workshop, a trailer for one of the selected projects will be edited under the guidance of the EAVE experts.
The workshop consists of group work, plenary sessions in a small group (max 30 participants), as well as private tutorials with the experts. It is targeted at producers wishing to gain a greater understanding of the marketing process both in broad terms and for individual films which in turn results in creating a successful company, as well as for people working in sales, distribution and marketing departments. We also appreciate applications from other professionals in the industry (e.g. regional and national funding institutions) and from relevant trainers and consultants. Applicants are welcome to apply with or without a project (any stage of development and genre).
The topics covered include introduction to marketing and acquisitions, hands-on tips and tools for business to business (b2b) and business to consumer (b2c) marketing as well as audience design, mini case studies on the producer’s point of view to marketing, an overview on the international sales process as well as how to work with festivals and publicity, an introduction to the legal aspects of sales and distribution agreements, an insight into the marketing from the distributor’ point of view, tools and ideas for online marketing and VoD, as well as for working with trailers and showreels.
The Film Marketing Workshop is led by Head of Studies Pim Hermeling (Wild Bunch Benelux Distribution), accompanied by, among others, trailer editor Fraser Bensted (Picture Production Company), marketing consultant Sarah Calderon (The Film Agency), interactive and social media consultant Dan Light (Glass Eye), producer Hanneke Niens (Key Film), marketing and publicity consultant Gudrun Burie (The PR Factory), entertainment lawyer Joris Van Wijk (JC Van Wijk) and sales agent Susan Wendt (TrustNordisk).
Extended application deadline: October 8, 2014.
Application requirements and the application form can be downloaded here
Discount of the workshop fee is offered to graduates of EAVE European Producers Workshop as well as to members of the EAVE partners Europa International and Europa Distribution.
Page last updated 16 September 2015