EAVE MARKETING WORKSHOP 2025
A comprehensive one-week workshop offering a 360° perspective on both traditional and innovative marketing techniques, with a strong focus on audience-centred strategies.
In Luxembourg, November 11 - 16, 2025
Apply now to EAVE’s leading film marketing and promotion workshop! Curious minds, films and series at any stage are welcome!
The 9th edition of the revamped EAVE MARKETING WORKSHOP is now accepting applications! Apply now until June 4!
In this rapidly evolving industry, the programme blends traditional marketing strategies with cutting-edge technology, equipping participants with practical tools to integrate into their film marketing campaigns.
From engaging with the press to utilising the latest AI tools, the workshop offers a comprehensive guide to identifying and reaching audiences on a global scale.
HOW DOES IT WORK?
The cohort consists of 30 participants from around the world, of which 8 are bringing a project. These projects serve as case studies throughout the workshop week, with all participants collaborating on them for nearly half of the time. In the afternoon interactive group work sessions, they apply the insights gained in the morning from our top-tier marketing tutors to develop concrete marketing strategies for the selected projects. This horizontal learning approach enhances the experience by allowing each participant to contribute with their unique know-how while fostering natural networking and community building within the group.
Read more: Interview with EAVE Marketing Workshop Heads of Studies Alya Belgaroui-Degalet and Sarah Calderón
WHAT’S IN THE PROGRAMME?
Participants will explore a wide range of topics, including:
- International Marketing for Sales – led by co-head of studies Alya Belgaroui-Degalet (Pathé, FR)
- Online and alternative Marketing Strategies – led by co-head of studies and group leader Sarah Calderón (The Film Agency, ES)
- International PR & Press – with Michael Arnon (WOLF, DE) and Manori Ravindran (Screen International, UK)
- Marketing Distribution, Posters creation and Trailers – with Boris Pugnet (Odyssey, FR)
- Social Media Marketing – with Guillaume Boscher (Netflix, FR)
- Audience Analysis and Marketing for VOD platforms – with Elena Neira (La Otra Pantalla, ES)
- Artificial intelligence opportunities in Marketing – with Elie Nebot (Mk2, FR)
WHO SHOULD APPLY?
“It’s been an eye-opening and non-stop learning experience, makes me think in other possibilities to approach marketing, understand the market, new trends and tools. Both tutors and participants with different experiences and knowledge helps understand international markets and audiences. It triggers creativity and it's profoundly inspirational!”
Yeniffer Fasciani, Feel Sales, Spain
The workshop is targeted at film producers and other industry professionals (sales agents, distributors, film festival representatives, trainers, consultants as well as funders) interested in deepening their marketing knowledge. We encourage applications from both seasoned professionals and emerging talents with 2-3 years of experience.
EAVE is committed to equal opportunities for all and strongly encourages applications from qualified European and international candidates from diverse backgrounds and across all abilities. A specific scholarship for European residents and citizens who identify as Black, Indigenous, or People of Colour will be available. Application for those should be mentioned in the scholarship motivation letter.
HOW TO APPLY?
Participants can either apply with or without a project. Click here to see the application requirements!
For project applications, EAVE is primarily seeking projects in post-production, but is also open to projects in development and pre-production across a wide range of formats, including series, fiction, animation, and documentaries.
Notable projects developed at the EAVE MARKETING WORKSHOP include FLOW (directed by Gints Zibalodis, producer: EAVE MW graduate Matiss Kaza, Trickster Pictures, Latvia), which won the Oscar for Best Animated Feature in 2024 along with 53 other awards, and THE SETTLERS (directed by Felipe Gálvez Haberle, producer: EAVE MW graduate Giancarlo Nasi, Quijote Films, Chile), recipient of the FIPRESCI Prize at Cannes 2023 and the Fiction Grand Award at the 2024 International Film Festival and Forum on Human Rights. Series WOOL (producer: Milena Dzambasovic, Film Road Production, Serbia), developed at last year’s Marketing Workshop, was pitched at Series Mania Co-Pro Pitching Sessions in 2025.
CLICK HERE TO START YOUR APPLICATION!
The selection will be announced between late July and August.
PARTNERSHIPS
Thanks to EAVE’s ongoing steady partnerships, we will welcome selected participants from, M:brane, Thessaloniki Crossroads, LA INCUBADORA and Great Lakes Creative Producers Lab.
Members of Europa International, Europa Distribution, ERICH POMMER INSTITUTE, and EAVE graduates will benefit of special discounts.
EAVE MARKETING BUDDIES PROGRAMME
The EAVE Marketing Workshop participants are joined every year by selected graduates of the renowned EAVE Producers Workshop, who have trained over one year as specialized marketing professionals.
For further information, please contact your EAVE team: ana@eave.org
Page last updated 16 April 2025
