Spotlight on film marketing: the EAVE Marketing Workshop 2015 takes off in Luxembourg!

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The annual EAVE Marketing Workshop – 4 intense days around innovative film marketing and how to find the audience for your film – took place in Luxembourg, at hotel Novotel Luxembourg Centre during November 18-22, 2015, in partnership with Film Fund Luxembourg. We were delighted to welcome 23 producers and industry professionals from 17 different countries and 13 selected projects in different stages of development.

The topics covered include introduction to marketing and acquisitions, hands-on tips and tools for business to business (b2b) and business to consumer (b2c) marketing as well as audience design, mini case studies on the producer’s point of view to marketing, an overview on the international sales process as well as how to work with festivals and publicity, an introduction to the legal aspects of sales and distribution agreements, an insight into the marketing from the distributor’s point of view, tools and ideas for online marketing and VoD, as well as for working withtrailers and showreels.During the hands-on workshop, the trailer for one project will be edited as a case study.

EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe Desk Luxembourg and Hotel Novotel Luxembourg Centre.

Page published 26 November 2015. Updated 27 November 2015.