Kick-off for the EAVE Marketing Workshop in Luxembourg!

press release

Ready for 5 days of innovative film marketing and audience building:

The EAVE Marketing Workshop takes place in Luxembourg from November 14-18, 2018, gathering 30 producers and industry professionals from 22 different countries (full list of participants below).

Heads of Studies Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES), and contributors Michael Arnon (Wolf Consultants, DE), Melissa Cogavin (Melissa Cogavin Limited, UK), Sally Hodgson (PIPOCA, UK), Ben Johnson (GRUVI, DK), Boris Pugnet (Turn Right, FR) and Keir Waller (Strike Media, UK) will work with the participants on their projects and share their insider knowledge and expertise in this hands-on 360° marketing training.

Blending group work and practical exercises, case studies and examples of innovative marketing strategies of latest films, the workshop will tackle SWOT, benchmarking, targeting and positioning, tips and tools for international sales and distribution strategies &materials, classic PR and digital media, grassroots and alternative marketing and tools for motivating audience.

All these aspects are analysed through and applied to the concrete examples of the participants’ projects and using the latest design thinking tools.

EAVE, in co-operation with the Creative Europe MEDIA Desk Luxembourg, also offers the participants of the workshop a possibility to build connections to the local film professionals in Luxembourg during a special networking event.

EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe MEDIA Desk Luxembourg and Hotel Novotel Luxembourg Centre.

The EAVE Marketing Workshop is supported by the Creative Europe - MEDIA sub-programme of the European Union and Film Fund Luxembourg.

Participants of EAVE Marketing Workshop 2018:

Carolina Alvarez, AH! CINE srl, Argentina

Constanza Arena, Cinemachile, Chile

Kamiel Arents, International Film Festival Rotterdam, Netherlands

Sarah Born, Catpics AG, Germany/Switzerland

Hana Chybíková, Aerofilms, Czech Republic

Sara de la Fuente, Mammut Films S.L., Spain

Mathieu Dolenc, Tamtam Film, Germany

Peter Drössler, FlairFilm, Austria

Angelika Fekete, Mozinet LTD., Hungary

Elena Garrán, The Film Agency, Spain

Sandra Gürtler, Moovie GmbH, Germany

Amélie Jacquis, Petit Film, France

Marika Kozlovska, Latvia

Lize Lefaible, Potemkino, Belgium

Solène Michel, Wild Bunch, France

Khanyo Mjamba, Big World Cinema, South Africa

Alessandra Principini, DOCLAB SRL, Italy

Una Radic, Wolfgang&Dolly, Croatia

Øistein Refseth, Mer Filmdistribusjon, Norway

Hanna Reifgerst, Förderverein Deutscher Kinderfilm e.V., Germany

Luis Renart, Consorcio de Exportación Audiovisual de las Islas Canarias, S.L. (“Canary Islands Connection”), Spain

Agnieszka Rostropowicz-Rutkowska, Fine Day Promotion, Poland

Rita Stanelyte, Lithuania

Weerada Sucharitkul, Filmdoo, UK

Paula Szmidt, M2 Films, Poland

Imre Tezel, PAZ Agency, Turkey

Theo Tsappos, Swedish Film Institute, Sweden

Heli Vahvanen-Mölsä, Audiovisual Producers Finland – APFI, Finland

Tine Verbist, Pandemie Trailer, Belgium

Daan Vermeulen, Cinema Delicatessen, Netherlands

Page published 13 November 2018.