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EAVE PED TALK with Sarah Calderon

EAVE PED talk and Q&A on June 30, 11:00 CEST

In partnership with Creative Europe Desk Berlin-Brandenburg, EAVE is organising another inspirational EAVE PED TALK by EAVE expert Sarah Calderon: Promotion, Digital Transition & Online Markets offered exclusively for EAVE graduates and for producers from the Berlin-Brandenburg region via ZOOM.

Sarah Calderón from The Film Agency shares with us their unique perspective in the digital transition our film industry is currently facing.
Taking a look at concrete experiences and fresh case studies at the Marché du Film Online, Annecy Online, and collecting key examples of virtual cinemas, event-cinemas with social distance and promotion initiatives that involve new selling arguments, we will understand better the present and shape key aspects of the near future.

A maximum of 40 EAVE graduates can be accepted to take part of the session and the Q&A.

The EAVE PED TALK will take place on Tuesday, June 30th, at 11:00 CEST and will be about one hour long including Q&A.

  Watch here the PED Talk! Available until July 14th!

Sarah CALDERON (ES) - THE FILM AGENCY – EAVE MARKETING EXPERT
Sarah is co-founder and CEO of The Film Agency, a marketing consultancy and service specialized in the film industry handling more than 50 clients in Spain and abroad, including A Contracorriente, Autlook Film Sales, Avalon, Backup Films, Beta Cinema, Biennale di Venezia, Cannes Film Festival, EONE, Filmax, Film Constellation, Film Factory, Karma, K&S, Fox, Gaumont, Mediapro, Mod, Morena Films, Netflix, NewEurope, Playtime, Telecinco, Wim Wenders’ Neueroad Movies, The Match Factory, Wanda and Wild Bunch France. The agency also leads European innovation projects such as European Film Challenge and Le Ballon Rouge. Sarah holds a major in advertising at the PUJ of Bogotá and a Master degree in Multicultural Communication at the CELSA Sorbonne IV in Paris. She has more than fifteen years of work experience in the audiovisual sector in different positions including: Head of International Sales at Coproduction Office – Paris, and distributor coordinator at Karma Films – Madrid. In parallel to The Film Agency she currently works as EAVE Marketing Workshop co-head of studies and marketing tutor for EAVE Producers Workshop and EAVE IMPACT Think Tank.

Page published 30 June 2020. Updated 8 July 2020.


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A scholarship has been set up to honour the memory of Alan Fountain, former Head of Studies and President of EAVE, who passed away on March 3. Its goal is to enable one producer from outside the EU to participate in all three sessions of the EAVE Producers Workshop each year.

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