EAVE MARKETING WORKSHOP kicking off today!

press release

This year, the EAVE MARKETING WORKSHOP welcomes its 31 participants from November 5 - 10, in Luxembourg where they will have plenary sessions in the morning, and will actively work every afternoon on developing marketing strategies on the 8 projects selected.

This hands-on, collaborative approach not only provides networking opportunities and fosters a sense of community among our diverse international participants, but also offers a comprehensive overview of modern marketing practices - from targeting and positioning to international sales strategies and national publishing. It covers every stage of the publishing process, including festivals and the latest industry trends, such as the use of AI tools like MidJourney and ChatGPT.

“I feel much more confident with certain tools in my work: specifically AI, press communication and using data to identify audiences. I think my feature film project took a leap forward.”

Nicola Ofoego, Black Mic Mac, France - Marketing Workshop Participant 2023

The group will be guided by our marketing specialists, top-notch active professionals in the industry:

Our two Heads of Studies:

• Alya Belgaroui-Degalet  (MK2 Films, FR), who will speak about the importance of international marketing strategies for sales
• Sarah Calderón (The Film Agency, ES), who will dive into the digital world to present us with online alternative Marketing strategies

Our PR experts:

• Michael Arnon (Wolf Consultants, DE) and Manori Ravindran (The Ankler, Screen International, Broadcast, UK), who will delve into the world of International PR and Press

Our Social Media expert:

• Guillaume Boscher (Netflix, FR), who will share his social media marketing tips and how to purposely use different social media platforms

Our AI expert:

• Elie Nebot (MK2 Films, FR), who will expose the marketing opportunities that can be found in AI

Our VOD expert:

• Elena Neira (La Otra Pantalla, ES), with whom we will analyse data in order to think about marketing for VOD streaming platforms

Our Distribution expert:

• Boris Pugnet (Space Odyssey, FR), who will speak about national distribution strategies and trailers

Two of the Marketing Workshop participants have been granted the EAVE Diversity scholarship (a special scholarship designated to European residents and citizens who identify as Black, Indigenous, or People of Colour).

We warmly welcome the Marketing Buddy of last year’s EAVE Producers Workshops who has trained over one year as specialized marketing professional, Clemens Köstlin.

Eva Bodas is benefitting from the LA INCUBADORA scholarship while Bawa Kadade Riba from the Great Lakes Creative Producers Lab – EAVE scholarship.

The selected participants and the eight projects that will serve as a tool for the group sessions are:

• Adebowale Ajibulu, Just Production and Media, Nigeria/South Africa
  • Project: DAUGTHER OF AZANIA (Fiction Feature)
• Rafa Alberola, ECAM, Spain
• Audun Amundsen, GonzoDocs, Norway
  • Project: CLICK THE LINK BELOW (Documentary Feature)
• Stanisław Bardadin, Documentary and Feature Film Studios (WFDiF), Poland
• Geremia Biagiotti, Intramovies, Italy
• Mariam Bitsadze, 17/07 Productions, Georgia
  • Project: SACRED SONGS (Documentary Feature)
• Eva Bodas, Entre Las Piedras, Spain
  • Project: LOS OLVIDADOS (Fiction Feature)
• Lucie Cottet, MK2, France
• Yemi Daramola, Darimedia Distribution Limited, United Kingdom
• Milena Dzambasovic, Film Road Production, Serbia
  • Project: WOOL (Fiction Series)
• Yeniffer Fasciani, Feelsales (Content Line S.L.), Spain/Chile
• Guram Gabuniya, Custom Production, Georgia
• Sergio García de Leaniz, Eurimages, France/Spain
• Haizea Viana G, VIVA FILMS MEDIA, Spain
• Bawa Kadade Riba, CulturePlus Production, Niger
• Alisa Kalyuzhna, Green Light Films, Ukraine
• Lediona Kasapi, WE ARE HERE, Albania/Germany
• Marina Kosa, Tanto, Brazil
• Clemens Köstlin, Coproduction Office, Germany
  • Project: I’LL BE GONE IN JUNE (Fiction feature)
• Roosa Kurikka, MARFA Creative Agency, Finland
• Julie Lupfer, Gaumont, France
• Anna Moragriega Farrés, Pausa Dramática Films, Spain
• Josefina Mothander, The Swedish Film Institute, Sweden
• Zala Opara, Vertigo Ljubljana, Slovenia
• Katrin Ann Orbeta, Mash&Co, Italy
• Víctor Palacios, Colectivo MEJODA/Distrito Pacífico, Colombia
• Alice Royoux, AMOUR FOU, Austria/France
  • Project: MILA/MARIJA (Fiction Feature)
• Paulina Speltz, Film Fund Luxembourg, Luxembourg
• Elise Tamisier, Septième Lame Film, Frace
  • Project: GREAT FEAR ON THE MOUNTAIN (Fiction Feature)
• Laura Valentiner-Bohse, Monolit Film, Denmark
• Kristian Van der Heyden, Harald House, Belgium

Let’s dive in with engaging exercises and design thinking techniques!

EAVE Marketing Workshop is funded by the Creative Europe - MEDIA sub-programme of the European Union and supported by Film Fund Luxembourg.

EAVE thanks our partners for this edition: Thessaloniki Crossroads, LA INCUBADORA, CICAE, Great Lakes Creative Producers Lab, M:BRANE, Europa International, Erich Pommer Institute and Europa Distribution.

Page published 5 November 2024.