Poitiers 2016

Social Media and Film Marketing Masterclass

November 26, Poitiers, France

EAVE is proud to organise an EAVE ON DEMAND session in co-operation with the POITIERS FILM FESTIVAL on November 26 in Poitiers, France, for young film directors.

EAVE ON DEMAND will consist of a masterclass session around social media marketing, for the participating film professionals

EAVE ON DEMAND IN POITIERS will combine the long experience that EAVE has in international training and networking with a tailor-made approach for a selection of 10 young international directors, taking into account their specific needs

Organized by the TAP – Theatre and Auditorium in Poitiers, Poitiers Film Festival presents an international selection of films from the best cinema schools throughout the world. Beyond offering the young directors the opportunity to have their first confrontation with an audience, the Festival also supports the professional development of its participants. A special program called JUMP IN will offer a  selection of meetings and tailor-made master classes. A special social media masterclass organised by EAVE and conducted by film marketing strategist Mathias Noschis  will improve the directors’ knowledge and skills in working with social media to promote their film and build an audience

Mathias Noschis - Alphapanda

Mathias is a film marketing strategist with extensive experience in PR, advertising and branding. He is the founder of Alphapanda, a film marketing agency based in London, Berlin and Warsaw. Alphapanda specialises in the development of marketing strategies and the implementation of social media campaigns, viral marketing activities, crowdfunding campaigns, buzz monitoring projects and outreach campaigns for independent and Hollywood films. Alphapanda’s client list includes 20th Century Fox, Warner Bros., Under the Milky Way and many European production companies. Recent films the agency has worked on include The Last Family (Locarno 2016), Orecchie (Venice 2016), Zud (Berlinale 2016), Ice Age: Collision Course, The Revenant and documentaries The Future of Forever, Porn to be Free (IFFR 2016), Something Better to Come (IDFA 2015). Alphapanda also manages social media for the European Film Awards.  Mathias is also an expert for Creative Europe MEDIA in Brussels and a film marketing tutor for many training organisations and workshops, including the NFTS in the UK, Films for Rio in Brazil, the Locarno Industry Academy and FOCAL in Switzerland. Mathias is passionate about everything digital, he loves analysing and taking an active part in how technology is revolutionising the way films are marketed and distributed in today’s film industry.

Additional EAVE ON DEMAND sessions in 2016 and 2017 will be announced shortly.

Find more information about EAVE ON DEMAND on or contact

Page last updated 8 November 2016

Donate to the EAVE Alan Fountain International Scholarship Fund

A scholarship has been set up to honour the memory of Alan Fountain, former Head of Studies and President of EAVE, who passed away in 2016. Its goal is to enable one producer from outside the EU to participate in all three sessions of the EAVE Producers Workshop each year.

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