The new edition of EAVE Marketing Workshop is kicking off today!
press release
At EAVE, November is the time when creative ideas are born and innovative marketing strategies are developed!
The 2023 edition of the EAVE Marketing Workshop will take place in Luxembourg from 7 to 12 November. The event will bring together 36 filmmakers to get a 360˚ overview of the latest trends and tools in film marketing, including AI and social media marketing.
After a deep dive into the plenary sessions in the morning, participants will work on design thinking techniques in the afternoon with visual, tangible and playful exercises that are equally creative, innovative and strategic. Inspired by the EAVE sharing pedagogy, the result is a hands-on workshop with concrete tools that everyone can immediately apply in their own team. This informal way of learning facilitates network and community building across countries from all over the world.
Participants will be working alongside cutting-edge marketing specialists, such as Heads of Studies Alya Belgaroui-Degalet (MK2 Films, FR – international sales & marketing) and Sarah Calderón (The Film Agency, ES – marketing consultant) and core contributors like PR Expert Michael Arnon (Wolf Consultants – PR, DE), and Distribution Expert Boris Pugnet (The Jokers Films, FR).
Other contributors and sessions include:
- Lola Rodriguez (The Film Agency, Spain) and Kristoffer Barslund (Will and Agency / Publikum.io, DK) will give a session on Artificial Intelligence Opportunities in Marketing.
- Social Media Expert Guillaume Boscher’s (Kelawin, FR) plenary and group sessions will focus on social media content tips and tools for Facebook and for Instagram.
- Elena Neira (La Otra Pantalla - Professor, lecturer and researcher, ES) will dedicate her session to marketing and audiovisual consumption models in VOD platforms.
- Manori Ravindran (Freelance journalist, Variety’s former executive editor) will give a lecture on International PR and Press and will work on Strategic Pitches for Press.
By the end of the week, the 36 carefully selected participants will have a complete overview of the actual marketing trades in terms of targeting and positioning, from international sales strategies to national publishing and creating awareness throughout the publishing process, including festivals.
"I expanded my knowledge in so many different layers. I am encouraged to brainstorm more, trust my instinct, take more initiatives and communicate my marketing plan more effectively. I have a different perspective of my role in the company, which gave me confidence and a boost of creativity."
Eleni Oulani, Heretic, Greece - Marketing Workshop Participant 2022
In 2023, one of the Marketing Workshop participants has been granted the EAVE Diversity scholarship (a special scholarship designated to European residents and citizens who identify as Black, Indigenous, or People of Colour).
We warmly welcome the Marketing Buddies of previous EAVE Producers Workshops who have trained over one year as specialized marketing professionals: Nicola Ofoego, Simone Oliveira and Joanna Zielinska.
David Aymerich Herreria is benefitting from the LA INCUBADORA scholarship while Andraž Jerič received a scholarship thanks to EAVE’s partnership with Thessaloniki Crossroads.
Members of EAVE partners such as Europa International, Europa Distribution, CICAE and EUROVOD are benefitting from a reduced participation fee.
The selected participants and the eight projects that will serve as a tool for the group sessions are:
- China Åhlander, Chinema Film Sweden, Sweden
- David Aymerich Herreria, Ayhe Productions, Spain
- Julien Beauvois, Wallonie Bruxelles Images, Belgium
- Brigita Beniušytė, M-Films, Lithuania | Project: HUNGER STRIKE BREAKFAST
- Sigrid Bersmann, Film i Väst, Sweden
- Paola Botrán, SIDERAL (ELAMEDIA ESTUDIOS), Spain | Project: CHEAPER THAN STEALING
- Melanie Dastmalchi. Nexiko DK, Denmark
- Eleanor Debreu, MIRAGE Film Festival, Norway
- Stephanie Demers, h264, Canada
- Jesús Fragoso, Movistar Plus+, Spain
- Samuel Frazher, Fremantle Media International, United Kingdom
- Nolwenn Gaudin, Goodfellas, France
- Siri Hjorton Wagner, [sic] film, Sweden | Project: THE HOME
- Sini Hormio, Mouka Filmi, DocPoint, Finland
- Thierry Hugot, Eurimages - Council of Europe, France
- Agata Jelenekova, NOVINSKI, Slovakia | Project: LIVING LARGE
- Andraž Jerič, Temporama, Slovenia
- Marina Lazarevska, Uzengija DOOEL, North Macedonia
- Lucky Mwachi, LBx Africa, Kenya
- Michal Myslinski, Aurora Films, Poland
- Marija Nikčević, Film Centre of Montenegro, Montenegro
- Nicola Ofoego, Black Mic Mac, France | Project: MAMA D'LO
- Simone Oliveira, Globo Filmes, Brazil
- Paulina Portela, Compañía de Cine, Argentina
- Jeanne Marie Poulain, Art et essai, Canada
- Nicolas Pubellier, StudioCanal, France
- Maria Rabbe, Autlook Filmsales, Austria | Project: MOTHERBOARD
- Eleonoora Rinnekangas, B-Plan Distribution, Finland
- Karlee Rodrigues, Kino Lorber, USA
- Joan Ruiz, Catalan Films, Spain
- Sigrid Saag, Estonian Film Institute, Estonia
- Nancy Schoesetters, Menuetto, Belgium
- Bongiwe Selane, Blingola Media, South Africa | Project: COCONUT
- Maria Luiza Troina Teixeira Gomes, Maria Farinha Films, Brazil | Project: DAIANE: THE GIRL WHO COULD FLY
- Chiara Winkler, Rushlake Media, Germany
- Joanna Zielinska, BIG WAVE FILMS, Poland
In addition to the 36 participants, EAVE is welcoming one special guest that will actively participate in the sessions:
- Susana Costa Pereira, Creative Europe, Executive Coordinator
EAVE Marketing Workshop is funded by the Creative Europe - MEDIA sub-programme of the European Union and supported by the Film Fund Luxembourg.
EAVE thanks our partners for this edition: Thessaloniki Crossroads, LA INCUBADORA, CICAE, M:BRANE, Europa International, Erich Pommer Institute, Europa Distribution and EuroVOD.
Page published 7 November 2023.
