ARAB PRODUCERS LAB kicking off in Jordan!
press release
EAVE, in partnership with the Royal Film Commission - Jordan, has launched an immersive EAVE on Demand workshop for Arab producers and directors working on their first or second narrative feature films: the Arab Producers Lab (APL).
Lab days: September 28th until October 4th, 2024.
The objective is to improve the participants’ skills in international co-production film finance and management, project development as well as sales and distribution, and to confront them with the reality of the international market, also taking in account the local current reality and providing them with the necessary skills in order to succeed on a highly competitive international market.
The Lab focuses on strengthening the skills of producers by enabling them to understand and contribute to the entire creative production process. During the lab’s five intensive days, the producers and directors will experience training sessions through the film they are working on. The sessions include one-on-one and group sessions with internationally acclaimed producing experts focusing on packaging, financing, co-production, international markets and sales, as well as more specific territories like the MENA and EU.
The tutors of the workshop are Titus Kreyenberg (unafilm, DE), Rula Nasser (The Imaginarium Films, JO) and Hédi Zardi (FR).
Each round will include 6 to 8 participating producers and writer/director teams with feature narrative projects aiming to equip Arab producers with the necessary skills to engage in the creative production process actively, prioritizing talent identification, script development, and project advancement. The Lab provides comprehensive insights into MENA, European, and global markets, aiding producers in audience identification, product packaging, partnership building, and securing production and distribution financing.
Additionally, it offers insight into financial and corporate development, underlining the importance of long-term viability for competitiveness. The Lab fosters cooperation, co-financing, and co-production among Arab producers as crucial strategies for success in a competitive landscape. It also creates opportunities for Arab producers to collaborate with industry leaders, expanding networks, improving quality, and increasing production feasibility. Furthermore, The Lab enhances understanding of rapid changes in media industries, including shifts in distribution, exhibition, and emerging market opportunities such as video on demand (VOD) and digital distribution.
Ultimately, the Lab aims to empower Arab producers to establish unique industry voices and contribute to its evolution.
More information: https://www.film.jo/arab-producers-lab
Page published 28 September 2024. Updated 30 September 2024.
