Alya Belgaroui

Biography

After graduating in distribution/cinema management from LA FEMIS, Alya worked as marketing project manager for international sales at Wild Bunch (now Goodfellas) for 17 years and is now head of marketing at MK2 Films. Working on various movies from all around the world, in different stages of development, Alya built the first communication and marketing tools to launch the sales of recent films like ANATOMY OF A FALL by Justine Triet, SAINT OMER by Alice Diop, TITANE by Julia Ducournau, NITRAM by Justin Kurzel, CAPHARNAÜM by Nadine Labaki... During festivals, Alya works with the PR department on building the communication strategy and tools for the films' publicity, organizing parties, dinners, private presentation for buyers, etc. All year long, she collaborates with distributors from around the world, from major US studios to independents. She follows closely their release strategies, approves P&A and local Marketing campaigns, analyzes figures, schedules promotional tours with talents... Alya has also been involved in Goodfellas’ producing activities, with BLUE IS THE WARMEST COLOR (aka LA VIE D’ADÈLE). She is also a contributor at ESRA (École supérieure de réalisation audiovisuelle) and Paris 8 University Vincennes - Saint Denis.