EAVE Marketing Workshop 2020
A five-days immersive Audience-focused workshop exploring 360º film marketing by gaining insight about the classic tools and the latest trends in Digital PR, social media management, digital marketing and Audience building.
November 10 - 15, 2020 in Luxembourg
EAVE offers a tailor-made workshop embracing the importance of marketing techniques and Audience-centered strategies. Co-Heads of Studies Alya Belgaroui-Degalet and Sarah Calderón have designed a unique programme where participants are collectively working on the group’s projects more than half of the time. Inspired by the EAVE sharing pedagogy, Design Thinking techniques and visual, tangible and ludic exercises, the sessions are equally creative, innovative and strategic. The result is a hands-on approach with concrete tools that anyone can apply immediately within their own team in today’s and tomorrow’s industry. This casual way of learning facilitates network and community building across countries from all over the world.
The 30 carefully selected participants will have a full overview of the actual marketing trades in terms of targeting and positioning from international sales strategies to national release and also generating awareness all across the release process including festivals.
“Definitely the most hands-on-workshop I’ve ever attended." - Dani Purer, Gebhardt Productions, Austria
Participants can apply with or without a project at any stage of production to work with cutting-edge marketing specialists, such as Alya Belgaroui-Degalet (Wild Bunch – international sales marketing) and Sarah Calderon (The Film Agency – marketing consultant) as Heads of Studies and contributors like Michael Arnon (Wolf Consultants – PR), Boris Pugnet (former Head of Marketing at Le Pacte / Editor at Turn Right), Sally Hodgson (PIPOCA, UK) and others to come. This selective group of experts go beyond their own field of marketing and get involved in other experts sessions sharing their complementary experience
“Each expert offered something unique that could be applied immediately and the network of participants was great.” - Daniel Diaz, Toybox Films, UK
The workshop is targeted at producers as well as professionals working in sales, distribution and marketing departments. We also welcome applications from related areas of the industry (e.g. regional and national funding institutions, film festivals and markets etc.) and from relevant trainers and consultants who want to innovate in their marketing techniques. The two groups that will be working during the entire workshop are balanced in terms of all the above-mentioned trades of the film industry in order to nourish as much as possible the different perspectives.
Among previous year's Marketing Workshop projects:
DISCO by Jorunn Myklebust Syversen, producer: Maria Ekerhovd (Marketing Workshop graduate developing the project: Oistein Refseth) has been selected for Toronto International Film Festival and San Sebastian Film Festival 2019. Sales has been picked up by Warsaw based New Europe Film Sales.
WHITE ON WHITE by Theo Court, producer: PUENTES graduates Giancarlo Nasi and Eva Chillón (Marketing Workshop graduate developing the project: Luis Renart) has been selected for Venice Film Festival 2019.
DICKTATORSHIP by Gustav Hofer, Luca Ragazzi, producer: Marketing Workshop graduate Alessandra Principini had its world premiere at Hot Docs Canadian International Film Festival 2019.
DISCO by Jorunn Myklebust Syversen (c) Mer Film, photo: Jørgen Nordby
EAVE MARKETING BUDDIES SCHEME
The EAVE Marketing Workshop participants are joined every year by graduates of the renowned EAVE Producers Workshop, who have trained over one year as specialized marketing professionals.
EAVE is also proud to announce new and ongoing steady partnerships this year. We will select participants from Warsaw Kids Film Forum, Financing Forum for Kids Content Malmö, Thessaloniki Crossroads, CEE Animation Workshop and LA INCUBADORA. Members of CICAE, Europa International, Europa Distribution and EuroVOD as well as EAVE graduates will benefit of special discounts.
The workshop will take place in Luxembourg in partnership with Film Fund Luxembourg.
The call for applications will open in June, 2020! Stay tuned!
EAVE Marketing Workshop trailer
Page last updated 20 January 2020