Kick-off for the revamped EAVE Marketing Workshop in Luxembourg!

Press release

4 intense days of innovative film marketing and audience building: 

The EAVE Marketing Workshop takes place in Luxembourg, at the Novotel Luxembourg Centre from November 15-19, 2017, in partnership with Film Fund Luxembourg. 

We have selected 30 producers and industry professionals from 20 different countries and 12 selected projects in different stages of development for the upcoming edition (find the full list of participants below).

Heads of Study Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES), and contributors Michael Arnon (Wolf Consultants, DE), Sally Hodgson (PIPOCA, UK) Boris Pugnet (Turn Right, FR) and Paul Tyler (Handling Ideas, DK) will work with the participants on their projects in group work and share their insider knowledge and expertise.

Blending group work and practical exercises, case studies and examples of innovative marketing strategies of latest films, the workshop will cover introduction to SWOT, benchmarking, targeting and positioning, hands-on tips and tools for international sales strategies and materials, distribution strategies and materials, classic PR and digital media, grassroots and alternative marketing and motivating audience.

All these aspects are analysed through and applied to the concrete examples of the participants' projects and using the latest design thinking tools.

EAVE, in co-operation with the Creative Europe MEDIA Desk Luxembourg, also offers the participants of the workshop a possibility to build connections to the local film professionals in Luxembourg during a special networking event. 

EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe MEDIA Desk Luxembourg and Hotel Novotel Luxembourg Centre.

The EAVE Marketing Workshop is supported by the Creative Europe - MEDIA sub-programme of the European Union and Film Fund Luxembourg.

Participants of EAVE Marketing Workshop 2017:

Isona Admetlla Font, Berlinale-World Cinema Fund, Germany

Sonia Aksil, Wild Bunch, France

Peter Badac, BFILM, Slovakia

Radoslawa Bardes, Studio Produkcyjne ORKA Sp. Zo.o., Poland

Laure Caillol, Haut et Court Distribution, France

Mariana Coelho, RT Features, Brazil

Daniel Dîaz, Toybox Films, UK

Celia Fumanal, The Film Agency, Spain

Marco Valerio Fusco, Intramovies, Italy

Silje Anette Grüner, Europafilm A/S, Norway

Frank Hoeve, BALDR Film, The Netherlands

Zofia Horszczaruk, NC+, Poland

Ivana Jadric, FMFS, Croatia

Jovana Karaulic, Akcija produkcija, Serbia

Selin Karli, Catco Film, Turkey

Christina Liapi, Heretic Outreach, Greece

Astrid Nolte, EastWest Filmdistribution, Austria

Dani Purer, Gebhardt Productions GmbH, Austria

Annika Rogell, Tangy AB, Sweden

Ilse Schooneknaep, Finders Keepers, Belgium

Eva Sigurdardottir, Askja Films, Iceland

Sanne Standaert, A Private View, Belgium

Frédérique Vinel, Fabrique d'Images, Luxembourg

Hélène Walland, Amour Fou Luxembourg, Luxembourg

Laura Wichmann, Witcraft Filmproduktion GmbH, Austria

Vladimir Yatsenko, Limelite, Ukraine

Page published 14 November 2017.

Donate to the EAVE Alan Fountain International Scholarship Fund

A scholarship has been set up to honour the memory of Alan Fountain, former Head of Studies and President of EAVE, who passed away on March 3. Its goal is to enable one producer from outside the EU to participate in all three sessions of the EAVE Producers Workshop each year.

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