It`s a wrap for the EAVE Marketing Workshop in Luxembourg!
The EAVE Marketing Workshop took place in Luxembourg from November 14-18, 2018, gathering 30 producers and industry professionals from 22 different countries.
Heads of Studies Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES), and contributors Michael Arnon (Wolf Consultants, DE), Melissa Cogavin (Melissa Cogavin Limited, UK), Sally Hodgson (PIPOCA, UK), Ben Johnson (GRUVI, DK), Boris Pugnet (Turn Right, FR) and Keir Waller (Strike Media, UK) worked with the participants on their projects and share their insider knowledge and expertise in this hands-on 360° marketing training.
Blending group work and practical exercises, case studies and examples of innovative marketing strategies of latest films, the workshop will tackle SWOT, benchmarking, targeting and positioning, tips and tools for international sales and distribution strategies &materials, classic PR and digital media, grassroots and alternative marketing and tools for motivating audience.
Page published 30 November 2018. Updated 6 December 2018.