EAVE Marketing Workshop 2015
A four-day intensive programme exploring film marketing throughout the process of development, production, festival screening, exhibition and distribution.
November 18-22, 2015 in Luxembourg
CALL FOR APPLICATIONS for the EAVE Marketing Workshop - extended deadline October 8
November 18-22, 2015 (Luxembourg)
In an industry that is rapidly changing, increasing their marketing and distribution skills is vital for producers. Don't miss the deadline for EAVE's Marketing Workshop to learn how to find and engage an audience for your film. Join experts and colleagues to work on the latest market trends and innovative methods of marketing and audience involvement. Discuss your project with top level marketing specialists.
Participants can apply with a project (documentary / fiction feature / transmedia) in any stage of production – from early development to postproduction.
In group work sessions led by the EAVE experts, the participants (with and without projects) will work together on these projects, analyzing the sales and marketing potential and developing unique and innovative strategies for marketing, sales and audience engagement for their films.
During the workshop, a trailer for one of the selected projects will be edited under the guidance of the EAVE experts.
The workshop consists of group work, plenary sessions in a small group as well as private tutorials with the experts.
It is targeted at producers wishing to gain a greater understanding of the marketing process as well as for people working in sales, distribution and marketing departments. We also appreciate applications from other professionals in the industry (e.g. regional and national funding institutions) and from relevant trainers and consultants. Applicants are welcome to apply with or without a project (any stage of development and genre). Distributors / sales agents can also apply with a film to be launched for distribution / sales / festivals as a case study to be discussed in the groups and to receive expert feedback and advice on their strategies.
The topics covered include:
- introduction to acquisitions and distribution
- overview on the international sales process
- legal aspects of sales and distribution agreements
- classic and alternative distribution models and choices
- Introduction to marketing key elements and concepts
- tips and tools for business to business (b2b) and business to consumer (b2c) marketing and audience design
- case studies on the producer’s point of view to marketing
- strategies for festivals and publicity
- marketing from the distributor’ point of view
- online marketing
- VoD services and platforms
- Trailers and showreels.
The EAVE Marketing Workshop is led by Head of Studies Pim Hermeling (September Films). Other experts include trailer editor Fraser Bensted (Picture Production Company), publicist Gudrun Burie (The PR Factory), marketing consultant Sarah Calderon (The Film Agency), interactive and social media consultant Dan Light (Glass Eye), producer Frans van Gestel (Topkapi Films), and sales agent Susan Wendt (TrustNordisk).
Application deadline: October 8, 2015.
Application requirements and the application form can be downloaded on our website www.eave.org
Discount of the workshop fee is offered to EAVE graduates as well as to members of the EAVE partner organizations Europa International and Europa Distribution.
Page last updated 6 June 2016